{"id":614,"date":"2020-08-27T16:50:43","date_gmt":"2020-08-27T14:50:43","guid":{"rendered":"https:\/\/raphaelefonsagrives.com\/?p=614"},"modified":"2020-08-27T17:19:27","modified_gmt":"2020-08-27T15:19:27","slug":"lecon-n2-les-cibles-de-la-communication-interne","status":"publish","type":"post","link":"https:\/\/raphaelefonsagrives.com\/?p=614","title":{"rendered":"Le\u00e7on n\u00b02 : les cibles de la communication interne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"614\" class=\"elementor elementor-614\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f641df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f641df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2734bd2\" data-id=\"2734bd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc80293 elementor-widget elementor-widget-text-editor\" data-id=\"dc80293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On ne dit pas tout \u00e0 tout le monde ni avec les m\u00eames mots si on veut \u00eatre entendus et compris. C\u2019est comme avec vos clients. Avant de savoir quoi leur dire et comment leur dire, vous r\u00e9fl\u00e9chissez \u00e0 qui ils sont.<br \/><br \/>\ud83d\ude03 Alors, r\u00e9fl\u00e9chissons \u00e0 vos diff\u00e9rents publics, segmentons votre audience !<br \/><br \/>Des exemples ?<br \/>&#8211; Tous les collaborateurs<br \/>&#8211; Les managers<br \/>&#8211; Les salari\u00e9s d\u2019un site g\u00e9ographique<br \/>&#8211; Les diff\u00e9rents groupes projets<br \/>&#8211; Les m\u00e9tiers<br \/>&#8211; Les \u00ab nouveaux \u00bb (alternants, stagiaires, CDD\u2026)<br \/><br \/>Et oui, certains collaborateurs peuvent se retrouver dans plusieurs groupes&#8230;<br \/><br \/>Si vous avez du mal \u00e0 choisir vos cibles, ou si vous voulez commencer en douceur : contentez-vous de distinguer les collaborateurs des managers.<br \/><br \/>Et, si vous avez des populations nomades parmi les groupes identifi\u00e9s, notez-le. C\u2019est un \u00e9l\u00e9ment dont il faudra se souvenir quand nous travaillerons sur les outils\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a5b823f\" data-id=\"a5b823f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19c4e87 elementor-widget elementor-widget-image\" data-id=\"19c4e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/raphaelefonsagrives.com\/wp-content\/uploads\/2020\/08\/ryoji-iwata-n31JPLu8_Pw-unsplash.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On ne dit pas tout \u00e0 tout le monde ni avec les m\u00eames mots si on veut \u00eatre entendus et compris. C\u2019est comme avec vos clients. Avant de savoir quoi leur dire et comment leur dire, vous r\u00e9fl\u00e9chissez \u00e0 qui ils sont. \ud83d\ude03 Alors, r\u00e9fl\u00e9chissons \u00e0 vos diff\u00e9rents publics, segmentons votre audience ! Des exemples [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_jetpack_memberships_contains_paid_content":false,"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-standard","hentry","category-serie-de-lete","entry"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=614"}],"version-history":[{"count":5,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/posts\/614\/revisions\/668"}],"wp:attachment":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}