{"id":977,"date":"2020-08-31T18:54:09","date_gmt":"2020-08-31T16:54:09","guid":{"rendered":"https:\/\/raphaelefonsagrives.com\/?page_id=977"},"modified":"2020-09-09T16:59:39","modified_gmt":"2020-09-09T14:59:39","slug":"lecon-n2","status":"publish","type":"page","link":"https:\/\/raphaelefonsagrives.com\/?page_id=977","title":{"rendered":"Le\u00e7on n\u00b02"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"977\" class=\"elementor elementor-977\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56d4ffd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56d4ffd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bab5325\" data-id=\"6bab5325\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6ebbd9 elementor-widget elementor-widget-heading\" data-id=\"a6ebbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LE\u00c7ON N\u00b02 \/ LES CIBLES DE LA COMMUNICATION INTERNE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15a4489a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15a4489a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-61115a\" data-id=\"61115a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1ac6bf elementor-widget elementor-widget-text-editor\" data-id=\"4f1ac6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal;\">On ne dit pas tout \u00e0 tout le monde ni avec les m\u00eames mots si on veut \u00eatre entendus et compris. C\u2019est comme avec vos clients. Avant de savoir quoi leur dire et comment leur dire, vous r\u00e9fl\u00e9chissez \u00e0 qui ils sont.<\/span><br style=\"font-family: Arial, sans-serif;\"><img decoding=\"async\" class=\"emoji\" style=\"font-variant-caps: normal; font-family: Arial, sans-serif; font-size: 17px; font-style: normal;\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.0\/svg\/1f603.svg\" alt=\"\ud83d\ude03\">&nbsp;<span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal;\">Alors, r\u00e9fl\u00e9chissons \u00e0 vos diff\u00e9rents publics, <b>segmentons votre audience<\/b> ! L&rsquo;id\u00e9e sera ensuite de savoir quoi dire \u00e0 qui et comment.&nbsp;<\/span><br style=\"font-family: Arial, sans-serif;\"><br style=\"font-family: Arial, sans-serif;\"><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal;\"><b>Des exemples ?<\/b><\/span><br style=\"font-family: Arial, sans-serif;\"><ul><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Tous les collaborateurs<\/span><br><\/li><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Les managers<\/span><br><\/li><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Les salari\u00e9s d\u2019un site g\u00e9ographique<\/span><br><\/li><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Les diff\u00e9rents groupes projets<\/span><br><\/li><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Les m\u00e9tiers<\/span><br><\/li><li><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; color: var( --e-global-color-1768886c );\">Les \u00ab nouveaux \u00bb (alternants, stagiaires, CDD\u2026)<\/span><\/li><\/ul><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal;\">Bien entendu, certains collaborateurs peuvent se retrouver dans plusieurs groupes\u2026<\/span><br style=\"font-family: Arial, sans-serif;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 17px;\">Si vous avez du mal \u00e0 choisir vos cibles, ou si vous voulez commencer en douceur : contentez-vous de distinguer les collaborateurs des managers. Ce sont deux cibles bien distinctes et qui demandent des niveaux de communication diff\u00e9rents.&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal;\"><b>Attention :<\/b> si vous avez des populations nomades parmi les groupes identifi\u00e9s, notez-le. Il faudra vous en souvenir quand vous aborderez le sujet des outils&#8230;&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-454f90d4\" data-id=\"454f90d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc9a22e elementor-widget elementor-widget-image\" data-id=\"5dc9a22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/raphaelefonsagrives.com\/wp-content\/uploads\/elementor\/thumbs\/ryoji-iwata-vWfKaO0k9pc-unsplash-scaled-ov7ebyajvwfzuocmdz4xzl1bkstochtcgdzmpdfofw.jpg\" title=\"ryoji-iwata-vWfKaO0k9pc-unsplash\" alt=\"ryoji-iwata-vWfKaO0k9pc-unsplash\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a8899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76a8899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1078a0\" data-id=\"b1078a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3422a74 elementor-widget elementor-widget-button\" data-id=\"3422a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/raphaelefonsagrives.com\/?page_id=1004\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tous les articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LE\u00c7ON N\u00b02 \/ LES CIBLES DE LA COMMUNICATION INTERNE On ne dit pas tout \u00e0 tout le monde ni avec les m\u00eames mots si on veut \u00eatre entendus et compris. C\u2019est comme avec vos clients. Avant de savoir quoi leur dire et comment leur dire, vous r\u00e9fl\u00e9chissez \u00e0 qui ils sont.&nbsp;Alors, r\u00e9fl\u00e9chissons \u00e0 vos diff\u00e9rents [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-977","page","type-page","status-publish","hentry","entry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/pages\/977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=977"}],"version-history":[{"count":18,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/pages\/977\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=\/wp\/v2\/pages\/977\/revisions\/1455"}],"wp:attachment":[{"href":"https:\/\/raphaelefonsagrives.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}